How do you “Mine your own business”? Simply, by clarifying your job title. This doesn’t mean your title as an owner, president, CEO, manager, attorney, doctor, realtor, etc. It means your title as a MARKETER! Whether you realize it or not, no matter what profession you’re in and no matter what your job title, you are at the very core, a marketer.
Today’s marketers today understand the main purpose of advertising is to get a response. It is to attract qualified prospects; that can, through using other marketing methods, be converted into customers. It makes sense therefore that the more prospects one can attract, the better the chances are that a customer base will grow. No matter what the size, all companies have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.