You often hear that making a viral video is pure luck, but that’s just not true. Most of the videos that do go viral online were created with that goal in mind. The creators have to work quickly to push the video and get as many views as possible. By following the proper steps and using the right tools, you can get your video to go viral too.
Video quality isn’t as important as the video content. As long as it entertains, viewers will put up with a lower quality video. Humor is always a big winner when it comes to viral videos, but so is outrageous. If you can get someone’s attention and make them say, “Wow,” you’re on your way to a viral video, because if they are impressed, they will share it, and that’s your goal. The more it is shared, the more likely it will be listed on YouTube’s “Most Viewed” page, and that’s the best place to get it.
Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.
When you upload your video, you need to act quickly and get as many views as fast as possible. Start with your address book and email it to as many contacts as you can. Ask them to forward it on to help get the ball rolling. The next thing you’ll need to do is to post it to all your social networking sites and to friend’s profiles. That will give it good exposure to friends of friends. After that, move out into the web and start posting it on forums, blogs, and any other appropriate sites to get the most exposure.
Start some controversy around your video by posting comments from multiple accounts, or get friends to help. A little debate can really get a video noticed, and although very few viewers will leave a comment, most will read them and may make them more willing to send the video along or talk about it to friends.
When you post your video, YouTube gives you the choice of three thumbnail screen shots of your video to post along with it. Of the three, one is always from the middle of the video, so take care to have something notable in the middle that will give you a great thumbnail to post. Once your video is on the web and you have people passing it along to friends, you are on your way to a viral video.
Read On : Viral Marketing