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Getting traffic to your website is how you make money. You could spend thousands dollars on Google adwords and help fuel Larry and Sergey’s private jets, and drain your wallet. You could blog laborious in the faint hope that some search engines will pickup on your site. You could hope that your product is so unique that it becomes the next sensation (which might takes year).

When the internet started it was the larger, established business that were at an advantage for internet advertising. Since they were established ans had a larger budget they were able to afford greater internet advertising and strong SEO management. This placed them in the top of every search result, and their smaller counterparts were left at a disadvantage.